CHARITY OF THE MONTH – Christmas Toy Appeal

toy appeal

Santa’s little helpers (from left to right): Lauren Bell, Amyleigh Lears, Alex Tobin, Toria Bradshaw, Jess Howell, Luke Manders, Dom Ball, Amy Simcock, Shaunagh Turkington and Sam Clarke.

It was a grand finale to a great year – five pairs of Gladstone Brookes elves racing around Toys R Us buying £1,000 worth of toys for underprivileged kids this Christmas.

Just under half the total came from staff dress-down contributions and was boosted to the £1,000 by a management contribution.

The trolley dash was in support of our now traditional Christmas Toy Appeal and Toys R Us generously gave us a 10% discount which we used to buy another £100 worth of toys to top off the trolleys.

Time for giving

Gladstone Brookes general manager, Leon Moye, said: “As a company we value our relationship with the community in which we work and our participation in the Toy Appeal has become a tradition that we look forward to.

“It’s a time of year when we should be thinking of those less fortunate than ourselves and it’s nice to know we will be putting some smiles on the faces of children this Christmas morning.”

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The toys will be donated to a range of organisations nominated by Smart Storage who run the overall scheme:

  • NSPCC Warrington
  • The Peace Centre
  • The Children’s Adventure Farm Trust
  • JUMP
  • A number of women’s refuges in and around Warrington and Widnes

Appeal organiser Paul Whittaker said: “It’s because of generosity like this that we can step in help parents in our locality who cannot afford to buy presents for their children, putting a smile back on faces at Christmas.”

Help in 2017

The appeal is the last of the charities we have helped throughout 2017, using dress-down contributions from staff.

We started off the year with Macmillan Nurses, followed by the British Red Cross and Cheshire Dogs Home.  In April we were helping Target Ovarian Cancer and in May it was Warrington Disability Partnership.

Most of the charities we support are nominated by members of staff and are often little known organisations like June’s Dravet Syndrome UK – a charity which looks after sufferers of a rare and disabling type of epilepsy for which there is no known cure.

Thank you

Gareth Smith nominated the Alder Hey Children’s Hospital charity as a thank you for saving his life when he was just one day old. Lewis House women’s refuge in Bolton were the nominees for August and in September it was the turn of the Whiston Hospital Special Care Baby Unit.

Another little known charity was nominated in October – SANDS which supports parents and extended families following a still birth or neo-natal death. Children In Need is a cause we have supported consistently over the years and they were the nominees for November.

  • Overall this year we have donated just over £5,500 to worthy causes and once the Christmas and New Year festivities are over we will be ready to start again in 2018.

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