Gladstone Brookes | Chosen charity – The Alzheimer’s Society

Chosen charity – The Alzheimer’s Society

Chosen charity – The Alzheimer’s Society

Alzheimer’s Disease is one of the most distressing illnesses families have to cope with as they see their loved one’s mental faculties slowly deteriorate to the point where they cannot even recognise their own children.

Otherwise known as dementia, it is the UK’s biggest killer with no known cure and someone develops it every three minutes.

Personal experience

Louise Stacey has personal experience of how the disease can affect sufferer’s because her grandmother struggled with it for 10 years before eventually passing away in 2018.

She said: “It was awful to see the way she went down. She got her diagnosis just after she retired and slowly became more and more confused as the disease developed.”

Coronavirus issue

Dementia has become a coronavirus issue because older and more vulnerable people are at increased risks from the virus.

During lockdown society dementia advisors have been providing support in communities all over the country at a time when fundraising to continue the work has been severely hit.

Accepting our £385 donation, local community fundraiser Danielle Freeman said: “It’s a big thank you from us for your generosity and you can be sure the money will be put to good use.

The people we speak to are some of the most vulnerable in society and Covid has really hit us hard.

How might the donation be spent?

“Our coronavirus emergency appeal has raised £3.9 million so far, but we still need more because dementia sufferers need us now more than ever to survive the pandemic.”

Examples of the sort of thing our donation could buy are:

  • £15 can go towards the running of Talking Point, the society’s online community. With sign ups increasing by over 170% since March, Talking Point is needed more than ever as a safe space for sharing knowledge, and gaining advice and support during this frightening time.
  • £50 can go towards funding ‘companion calls’, where teams of volunteers will proactively telephone people affected by dementia to chat, check on their well-being, and refer them to other services like the Dementia Connect Support Line.
  • £100 can go towards supporting people affected by dementia to access the help and advice they need through the support line. During the current coronavirus pandemic, telephone-based services are more important than ever.

Generous support

Said Danielle: “Generous support like we have received from Gladstone Brookes is vital to continuing our work. We are very grateful for your kind donation.”

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